HOW WE BEGAN...
Williams & Associates was established in 1987 by Fran Williams, following the split of Riddle & Williams, which began in 1981. With more than a decade of industry experience when the company was founded, Fran set out to build a manufacturers’ representative agency centered on product knowledge, dependable service, and strong customer relationships.
From the beginning, the goal was to combine an experienced outside sales team with knowledgeable inside support—giving customers quick access to product information, quotes, orders, and the technical guidance needed to keep projects moving.
Nearly four decades later, those same principles continue to shape Williams & Associates as we serve customers throughout Alabama and the Florida Panhandle.
WHERE WE ARE HEADING...
Today, the next generation is carrying that same commitment forward. Austin Baker, Fran's son, leads day-to-day operations, bringing more than 20 years of experience with Williams & Associates, while Laurie Brooker, Fran's daughter, supports administration and Architecture + Design.
Our team combines decades of experience across the plumbing and HVAC industry with a shared focus on product knowledge, responsive service, and long-term customer relationships.
As Williams & Associates continues to grow, our goal remains the same: provide the service, expertise, products, and people our customers can depend on.